The brand
I officially founded CÉ in 2011, but my story began much earlier, when I was just four years old and sat behind a sewing machine for the first time. What started as a hobby slowly turned into a lifelong passion for creating clothing.
During the first five years, I transformed secondhand pieces into something new and unique, giving old garments a second life. After that, I took the leap to open my own store in Haarlem, where I began designing and producing completely new collections.
The name CÉ came naturally. Everyone used to say, “You have to go to Cé.” That sentiment eventually became the name of my label.
My first collection was launched with a fashion show at the Lichtfabriek, a moment that marked the start of this journey: from a small atelier dream to a brand built on craftsmanship, timeless design, and clothing made with genuine care.
The vision
With CÉ, we want to show that fashion can be different. We believe clothing deserves time, attention, and craftsmanship. Never rush, never mass production, never trends that fade after a few weeks. Our mission is to create pieces that are designed with intention, made by hand, and built to last for years, not seasons.
We work in small quantities and on a made‑to‑order basis because we want every item to have value. No overproduction and unnecessary waste. By producing locally in our own store/atelier, we can see every detail, feel every fabric, and ensure that every piece is right. We hope to inspire people to buy less but better. To choose quality over quantity.
